The official website of the Italian Society of Neuroesthetics Semir Zeki
functional magnetic resonance imaging (fMRI) has permitted visualization
of brain activity in vivo while we carry out an action, think, or become emotional.
Together with other techniques, the fMRI has allowed the study of the pattern of activation of
different areas of the brain, revealing that each of the cerebral structures is specialized for
one or more specific tasks, like the elaboration of sensorial stimuli (visual, tactile, auditory, etc.),
the planning and execution of motor processes, or the perception of determined emotional
Yet, despite these developments, scientists are still working hard to reveal the most arcane and untouched secrets that philosophers and scientists have been debating for millennia: the mysteries of the human mind.
The Italian Society of Neuroesthetics Semi Zeki was founded in 2005 and is named after
its Honorary President, Prof. Semir Zeki, who pioneered this field.
Artists and scientists of international reputation
joined the Association.
In this website you will find the activities of our members, as well as interviews, articles and exhibitions of interest.
Prof. Zeki's blog:
Coco Chanel, Yves Saint Laurent and the brain's anxiety system
Pictures taken during our activities
Institute of Neuroesthetics:
of London and Berkeley
Google Earth's virtual tour of the Prado Museum in Madrid
The foundation of the celebrated Italian designer in Florence
How Art Made the World:
BBC's epic story of how Humans made Art
Simon Schama's Power of Art:
BBC recounts the remarkable story of eight moments of high drama in the making of eight art masterpieces
Best visual illusion of the year:
A celebration of the ingenuity and creativity of the world's premier visual illusion research community
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The Italian Society of Neuroesthetics has no sponsors. It is a volunteer-driven quality-oriented association. We welcome donations to keep it alive.